Frisco’s Firefly Park

A latest huge project called Firefly Park set for Frisco will have different amenities and attractions including a luxury hotel brought by the Dream Hotel Group according to a Local Profile article from May 24. They say, 


“The Dream Hotel Group announced a new hotel for the upcoming Firefly Park in Frisco. Located at US Highway 380 and the Dallas North Tollway, the 200-room hotel will feature a fitnesses center, food and drink offerings, a nightclub, a rooftop pool and bar, and more. 


“As one of the fastest-growing cities in the United States, Frisco and the North Dallas area are full of residents looking for new experiences and vibrant food and beverage,” Ariel Sanett, Vice President of Development at Dream Hotel Group, said in an official statement. “Dream Frisco will offer this in spades – a design-focused lifestyle hotel, world-class food and beverage, entertainment, and unparalleled programming. We look forward to expanding our reach to this dynamic city.”


Firefly Park, slated to break ground in 2023, is a mixed-used development with 2,200 luxury residential units, 4.75 million square feet of commercial office space and 380,000 square feet of retail. The development is located next to 230 acres of nature preserve that includes a creek, water ponds, trails and playgrounds.”


The entire Firefly Park will be spearheaded by Wilks Development which is known in West Texas for different industrial projects according to a DMagazine article from May 23 which reports, 


“If you haven’t heard of Wilks Development before, you’re probably not alone; based in the West Texas town of Cisco, the company has primarily developed mixed-use, multifamily, and industrial projects in West Texas and west of Fort Worth. The firm also is developing a 200-acre business park called Markum Ranch in West Fort Worth and a land site in Southlake that’s about 2 miles from Fort Worth Alliance Airport.


Wilks is the son of Farris Wilks, one half of the famous “Wilks Brothers,” who sold a 70 percent interest in their oil and gas services firm Frac Tech for $3.5 billion in 2011. Dan and Farris Wilks founded Frac Tech in 2002 and turned the family business into the largest independent pressure pumping provider in the country.


“The new Dream Hotel in Frisco will provide a hospitality experience unlike any other in the market today and will bring the vibrancy and entertainment of Firefly Park to a whole new level,” Wilks said in a statement.”


There is no definite completion date for the entire Firefly Park as it will include multiple amenities and attractions that will take a longer time to finish. However, the luxury hotel is already set to open in 2026. 


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