A recently released national survey conducted by the Ad Council has shown how prevalent and dangerous texting while driving is becoming in the U.S.
Tragically, distracted driving is the number one killer of American teens, according to the National Highway Traffic Safety Administration. Sixteen percent of all drivers younger than age 20 who were involved in fatal crashes were reportedly distracted while driving. Eighty-two percent of drivers between the ages of 16 and 24 have read a text message while driving. Shockingly, a driver who is texting while behind the wheel is 23 times more likely to be involved in a crash than a non-texting driver.
In order to encourage drivers to stop texting while driving, the State Attorneys General and Consumer Protection Agencies, the NHTSA and the Ad Council are joining forces to launch a new public service advertising campaign across the country. The campaign will include TV, radio, outdoor and digital ads. The campaign will also feature Facebook, Twitter and YouTube content. All advertisements will direct viewers to www.stoptextsstopwrecks.org, a website that will teach teens and young adults facts about texting and driving and tips on how to stop.
The promoters of the ad campaign are hoping it will have the same impact on behavior as prior campaigns which targeted seat belt use and preventing drunk driving. Texting is now becoming as much of a problem as drunk driving – research has shown that texting can delay a driver’s reactions as much as having a blood alcohol concentration of .08 percent, which is the legal limit.
There is no doubt that texting while driving is quickly becoming a major problem on our roadways. If you have been injured in a car accident with a driver who was texting while driving, contact Dallas personal injury attorney Kris Barber at 817-527-8833 to learn how to pursue your legal rights.