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Invisible Burger Joint in Dallas

People around Dallas-Fort Worth are in a treat as four ghost kitchens of Fuddruckers will appear from time to time around the area to serve exclusively burgers, fries and wings according to a CultureMap Dallas article from March 19 which reports, 

 

Fuddruckers brings burgers to surprising new locations around Dallas. A popular burger name is expanding its footprint to an unexpected place: Fuddruckers, the Houston-based chain known for its serve-yourself toppings bar, will open new locations inside shopping malls, including three malls across Dallas-Fort Worth. In addition, the company has launched ghost kitchens to capture more delivery and to-go business.

 

But that’s not all, Fuddruckers was just recently purchased by Black Titan which gave out a master plan of 10 new locations apart from the 4 ghost kitchens and they will be offering vegan options according to a Dallas Morning News article from March 22. They say, 

 

“Black Titan Franchise Systems, a fast-food franchise operator from North Carolina, purchased Fuddruckers in July 2021 and has plans to open 10 new restaurants inside Brookfield Properties shopping malls in five states. Fuddruckers Express stands in Dallas-Fort Worth will be installed at Hulen Mall in Fort Worth, Town East Mall in Mesquite and the Parks Mall in Arlington.

 

They’re expected to open before the end of 2022, says new CEO Nicholas Perkins.

 

The three mall locations will bring Fuddruckers back into Dallas-Fort Worth “in a major way,” Perkins says. They won’t be the Fuddruckers from the past, however; these will be faster-service restaurants with slimmer menus than before.”

 

The menus will now have plant-based burgers. His team has also expanded the dessert menu, with a special emphasis on milkshakes and soft serve.”

While a lot of customers have imagined Fuddruckers rooting or connoting a naughty word, Founder Phil Romana defends the name as it originally stemmed from Fuddpucker. He even defended the name of his creation in court as they thought that it originated from a vulgar word. 

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